Thank you for visiting our website, which is part of the Mizuhada Group Co., Ltd. (“Mizuhada Group,” “we,” “our,” or “us”). We value honesty, transparency, and trust, and we are committed to building long-term relationships with our consumers based on respect and mutual benefit.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our websites, use our mobile applications, shop at our stores, or otherwise interact with Mizuhada Group in Thailand. By providing us with your personal information, you acknowledge that you have read and understood this Policy.

This Policy applies to consumers residing in Thailand and is governed by the Personal Data Protection Act (PDAP) B.E. 2562 (2019) and other applicable Thai data protection laws. It does not apply to job applicants or employees. Job applications submitted through our sites are covered by Mizuhada Group’s separate Recruitment Privacy Policy.



“Personal Information” means any information that can identify you directly (e.g., your name, address) or indirectly (e.g., through pseudonymized data such as a unique ID number). This may include your contact details, purchase history, online identifiers, user-generated content, and other personal attributes. Personal Information does not include anonymous or aggregated data that cannot identify you personally.



We may collect personal information directly from you, automatically from your devices, and from third-party partners. We may combine this information to provide you with a more personalized experience.

• When you register an account, make a purchase, subscribe to our newsletters, participate in surveys or promotions, or interact with our customer service team.
• When you submit user-generated content such as reviews, photos, or videos.
• When you use virtual try-on features or product diagnostic tools that use your image or profile data.

• Device Information: IP address, device identifiers, browser type, and operating system.
• Usage Data: Pages visited, duration, clickstream data, and app usage behavior.
• Cookies and Tracking Technologies: To improve functionality, analyze performance, and personalize your experience. You can manage cookie preferences via your browser settings.

• From advertising networks, analytics providers, or social media platforms (e.g., Facebook, Instagram, TikTok) if you engage with Mizuhada Group via these services.
• From retailers, marketing partners, or publicly available sources.



We use your personal information to:

Purpose	Examples
Account Management	Maintain your profile, manage orders, and provide loyalty rewards.
Marketing & Communications	Send personalized offers, newsletters, and promotional materials (with your consent).
Customer Service	Respond to inquiries, feedback, or complaints.
Personalization	Recommend products and tailor content to your interests.
Analytics & Improvement	Analyze site usage to enhance user experience.
Legal & Security	Detect fraud, comply with legal obligations, and ensure the safety of our systems and users.

We may aggregate anonymized data for business analytics, but this data cannot be used to identify individuals.



within Mizuhada Group.
(e.g., payment processors, logistics, IT maintenance, analytics).
to deliver targeted advertisements and campaigns.
when you connect or share content via those services.
when required by law or to protect rights and safety.

If Mizuhada Group undergoes a business transaction (e.g., merger or acquisition), your data may be transferred to the new entity under similar protections.



Your personal data may be stored or processed outside Thailand, including in countries that may not have equivalent data protection laws. By using our services, you consent to the transfer and processing of your information in accordance with this Policy and applicable law.


We retain your information only as long as necessary for the purposes for which it was collected, or as required by law. For example: - Account and order information: while your account is active. - Marketing data: until you unsubscribe. - Cookie data: in accordance with browser or system settings. After the retention period expires, data will be securely deleted or anonymized.



We use several categories of cookies:

Type	Examples
Essential Cookies	Necessary for core website functions, such as login and checkout.
Performance Cookies	Measure traffic and site usage to improve performance.
Functional Cookies	Remember preferences, such as language and region.
Advertising Cookies	Deliver personalized ads across digital platforms.
Social Media Cookies	Enable sharing features and social network integrations.

You may disable cookies in your browser, but certain features of the site may not function properly.



You have the following rights under the Personal Data Protection Act (PDPA) B.E. 2562 (2019):
Request a copy of the personal data we hold about you.
Correct inaccurate or incomplete information.
Request deletion of your data where appropriate.
Withdraw consent for data processing at any time.
Object to certain data uses, including direct marketing.
Request transfer of your data to another controller.

To exercise these rights, please contact us via the details below. We may verify your identity before processing your request.



We implement reasonable administrative, technical, and physical safeguards to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction. While we strive to protect your information, no transmission method is completely secure, and we cannot guarantee absolute security.



Mizuhada Group does not knowingly collect data from individuals under 20 years of age. If we become aware that we have collected such data without parental consent, we will promptly delete it.



We may update this Privacy Policy periodically. Updates will be posted on our website with the revised “Last Updated” date. Continued use of our services after such updates indicates your acceptance of the revised Policy.