to democratize beauty through credibility, science, and sincerity.
We view beauty not as a privilege, but as a fundamental right.
Every individual, regardless of age, gender, or background, deserves access to products
that genuinely care for their skin and overall well-being.
The name MizuMi is derived from two words: “Mizu” meaning water,
and “Mi” meaning beauty. Since its inception, MizuMi has focused
on developing skincare for sensitive skin, grounded in scientific evidence.
to deliver proven effectiveness, while remaining gentle on the skin and,
importantly, affordable for everyday use.
The three core values of MizuMi are represented by the three dots in our logo
PRODUCT QUALITY
We uphold high standards in formulation, safety, and performance,
supported by scientific research and continuous innovation.
ACCESSIBILITY
We believe effective skincare should be easy to access,
both in terms of pricing and availability, enabling everyone
to care for their skin with confidence and without barriers.
DERMATOLOGICALLY TESTED
All products are dermatologically tested to ensure suitability
for all skin types, especially sensitive skin.
PRODUCT QUALITY
We uphold high standards in formulation,
safety, and performance, supported by
scientific research and continuous innovation.
ACCESSIBILITY
We believe effective skincare should
be easy to access, both in terms of
pricing and availability, enabling everyone
to care for their skin with confidence
and without barriers.
DERMATOLOGICALLY TESTED
All products are dermatologically tested
to ensure suitability for all skin types,
especially sensitive skin.
COMMITMENT TO GENTLE FORMULATION
MizuMi is committed to developing products under our “5-Free Formula,” eliminating five
of the most common skin irritants: fragrance, oil, parabens, alcohol, and synthetic colors.
This approach reflects our dedication to skin safety and long-term skin health.
PROVEN SUCCESS
AND BRAND CREDIBILITY
Beyond the successful launch of our iconic
UV Water Serum, MizuMi offers a comprehensive
skincare range designed to meet the diverse
needs of consumers. Our products have
received over 40 beauty awards, reinforcing
MizuMi’s position as a trusted, science-driven
skincare brand recognized by both consumers
and industry experts.
