MizuMi was founded in 2015 by Ms. WarittaSuebphanwong (Nui) — CEO and
Co-Founder of the Mizuhada Group — together with three partners who shared
the same passion for skincare innovation.

Having sensitive skin herself, Ms. Waritta noticed a gap in Thailand’s
sunscreen market: there were no products that were both gentle enough for sensitive skin and
effective in the country’s hot and humid climate. Determined to change that,
she developed MizuMi UV Water Serum, the brand’s very first and now iconic product.

This 100% physical sunscreen, formulated under
MizuMi’s signature 5-Free standard (free from oil,
fragrance, parabens, alcohol, and synthetic colors), quickly became a best-seller and
set the foundation for everything the brand stands for — gentleness,
effectiveness, and accessibility.

From that first innovation, MizuMi has grown into one of Thailand’s leading skincare
brands, trusted for products that deliver proven results without irritation. Today, our
range spans from sun care and cleansers to acne care, lip care, and moisturizers —
all developed with the same dedication to sensitive skin.

Looking ahead, MizuMi continues to expand beyond Thailand, bringing gentle,
high-performance skincare to people around the world — making safe, effective, and
affordable care accessible wherever you are.